4 principles for online success

toronto marketing firm

A lot of factors contribute to the failure or success of an online business. A well planned and constructed website is paramount to your business success both on and offline. The design and development philosophy at Mystique Creative is based on four principles: attract, engage, convert and support.

Attract – Your site needs to project an image of credibility while compelling visitors to take a desired action. Design and develop a user-interface that it is easy to navigate through and search engine friendly (traffic is key to success for any site). Make it easy for them to find the information they are looking for and to act on that information.

Engage – Engage your visitors through effective messaging, site architecture, tools etc. Keep the site customer- centric maintaining a focus on their needs. If they can’t quickly figure out what’s in it for them a competitor is only a click away.

Convert – Plan how you will convert visitors into customers. Develop your conversion funnel based on the attributes that distinguish your business and the products and services you offer.

Support – Remember – it’s all about the customer. They should be provided, online, the tools and information they need both before and after the online transaction.

Websites are meant to evolve and stay up to date with changes in your users’ tastes. Be ready to adapt and add features such as blog’s etc based on your customers and prospects feedback.

 

Paul Bies

Paul Bies

President,
Mystique Creative

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