In a recent discussion about designing for environmentally friendliness and sustainability, I realized that the use of sustainable products isn’t necessarily friendly if you compromise in some other way. We often think of products that we can use or not use to help the environment. Use of green products such as fruit based and stone stocks and vegetable and soy inks is a good start, but further thought and consideration is needed.

The idea that doing more design projects digitally was brought up. Many people think that by not printing you are being the most environmentally conscious. This is not true however. Think about it. Anything run over the Internet requires a digital storage device of some sort that is constantly powered and connected to the internet. For example; If you were to take a newspaper and stop printing it and made it only web based you would actually be doing more harm to the environment. The web server that is required to keep a newspaper online as well as all the devices that are required to view that site use enormous amounts of electricity.

What if all books ceased to exist in printed terms? Would this be better for the environment if they were produced digitally? Not necessarily. Printing a large number of books or newspapers is not as harmful to the environment, because it may waste fewer resources in comparison to taking the digital route. Consider how much electricity is expended simply by running web servers, powering personal computers and even portable devices just to read something as ephemeral as a newspaper article. What about the paper? It can be recycled. What about ink? If it is environmentally friendly ink it might be biodegradable.

If we take into consideration all the effects that a project could have on the environment, for both digital and printed materials, we can better select the most sustainable way to design. Thus, digital and print have their places.

http://www.getfiberstone.com
http://www.ecopaper.com


Daniel Pritchett
Graphic Design Intern
Mystique Creative

“Your professional universe...visualized” is the label of LinkedIn’s InMaps feature. Looking like it was created by a Spirograph, it shows a cool map of your LinkedIn contacts.

You can sort your contacts via colour coding in categories like job, industry, classmates, etc. You can share the map via Twitter, Facebook and LinkedIn.

Your profile must be at least 75% complete to use InMaps.

Check it out at http://inmaps.linkedinlabs.com/




Frank Beecham
Mystique Creative

Click here to download a pdf sheet of Valentines. Cut them out and have fun.

We’re well into the new year and most of us are back to business as usual. If you haven’t already, it’s time to review your business’ progress over 2011 and make business resolutions to help you get the most out of 2012.
Here are a few to get you started on planning and setting goals for the new year.

1) Update Your Business Plan
Keeping your business plan up to date gives you the chance to see where your business currently stands, and can help you develop a strategy for growth. Have your goals changed? Has the market changed? Using your vision and mission as the foundation, set new goals. Be ambitious.

2) Commit to Strategy Before Tactics
Once you’ve defined the exact person, business or problem that embodies your ideal client you need to craft a way to communicate why your specific product or service produces greater value than every other option. You then need to commit to using this strategy to guide you for every marketing decision that follows – including product/service mix, pricing, identity elements, customer service and hiring.

3) Create a Tactical Road Map
Consider how to get in front of prospects and customers alike. Map out ongoing touchpoint opportunities through multiple channels to generate active lead generation.

Define specific actions or tasks that will you help carry out your strategy. Take into consideration the cost as well as the amount of sales you’ll need to cover the costs. Will you need new staff to handle your marketing efforts or new business? Be prepared for changes in the way you do business.

Break down your plan into monthly, weekly and daily activities. Make sure you schedule the time to do what's necessary. Don't be afraid to use external support to accomplish your goals.

4) Integrate a lead conversion process
To help convert leads into customers you should consider developing a system to nurture and track campaigns across all channels. Create a closed-loop follow-up process so leads don’t slip through the cracks. Establish a lead qualification process to make sure all sales reps use the same consistent methodology. What is your response when a prospect requests more information? How will you orient a new customer?

Track your performance relative to your various marketing initiatives in order to measure campaign effectiveness.

As you achieve your goals be sure to take time to celebrate every success, big and small. With each celebration your confidence and commitment will grow making it easier to reach your ambitious goals.

Need help? Contact us today to discuss your plans for acquisition and business development.
416.441.2666 x 14

Paul Bies



President,
Mystique Creative

A while back I came across some fantastic forced perspective street art while doing some client research. These works were not only created on a fairly grand scale but the degree of difficulty is just off the scales. This sort of work takes a lot of patience, foresight, skill and talent.



While the research I was conducting had more to do with a blending of classical art with the grunge of street art – it never occurred to me how much potential this kind of perspective art could have in a design context – especially in terms of signage and branding applications.

Here is a design concept for parking garage signage in Melbourne, Australia that uses this simple approach to create powerful and evocative imagery. This is a relatively dated piece (2008 by Axel Peemoeller) so it's nothing too novel today but surprisingly, I don't think I have come across anything else like this since then.



Until now that is ...

While the design concept above was quite unique and interesting – it wasn't 100% effective in my opinion. This sort of approach requires the typography to be seen from a specific angle for it to read properly. And since cars will be moving all the time when travelling through these ramps, that perfect perspective will only be seen in a small window of a few seconds. Anyway, I may just be nitpicking but I do believe it still works because the messages are relatively simple and the graphics are on a large enough scale for people not to grasp on.

So what have I seen lately that I think is working in the perfect context for this type of graphic design? Our very own Toronto Raptors' homecourt. This is quite new to me, but its apparently old news in the European sports world. Regardless, the Toronto Raptors are the first NBA organization to use the following "3D technology" for their baseline wordmark.

New or not, I think this approach works much better in this context then that of a car park simply because the viewpoint is controlled and consistent for television broadcast. If it's your first time seeing this too, then you'll definitely catch yourself doing a few double-takes when you see players, refs, basketballs, etc pass over the banner.



Just a well-thought out example of a simple design and application of typography going the distance; it's visually appealing, very readable and cost-effective. So much for technology ...

Go Raptors go!

More great examples of forced perspective street art can be seen here:
• http://visualfunhouse.com/chalk_drawing ...
• http://www.hongkiat.com/blog/absolutely ...
• http://www.moillusions.com/category/3d- ...




Rene Tan
Graphic Designer
Mystique Creative