With the London 2012 olympics officially coming to a close today, I've come to realize that I don't feel as repulsed by the London olympics branding as I did when they first unveiled their identiy – in fact I think I'm actually starting to warm to it.

I think once I got a chance to see the brand across different platforms and mediums, be it television broadcasts graphics, printed materials and signage – it really started to fall together. Don't get me wrong, the 2012 portion of the logo is still quite hideous but now it seems more fun than anything. They custom typeface they developed has also grown on me too, it's just quirky and fun – perfectly suited for the atmosphere of olympic games.

Now I think, with a little openness, consistency and time and space to show the true breadth its communications, a brand can thrive and succeed, even if it is quite hideous at first sight.

With that regard, here are some rebrands that I was initially rather disappointed with but I'm really starting to warm up to because they are finding their way. Click on the logos to check out underconsiderations 'Brand New' blog posts to see how these brands have been applied.







Rene Tan
Graphic Designer
Mystique Creative

If you've been following the recent NBA Draft, you'll know that this year's consensus number 1 pick was none other than Kentucky's Anthony Davis. If you don't recognize his name then you might've, at the very least, have caught a glimpse of what arguably makes NBA's latest talent, an easily recognizable figure.

The Unibrow.



Now in our day in age, a unibrow is not the most favourable look one can don. But what's great is, Davis has turned this normally negatively viewed attribute into a positive. He's fully embraced the look, and not only that, he's taken full advantage of it from a personal branding perspective. He's even gone as far as trademarking some catchphrases such as "Fear the Brow" and "Raise the Brow" for all sorts of merchandising opportunities.

Gotta give Davis' business sense, he's already thinking long-term and he has yet to play his first NBA game.

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Here's a CNN article regarding his trademarks.

Here's an interview from the Jimmy Kimmel Show of him discussing his look and his brand.



Rene Tan
Graphic Designer
Mystique Creative

With the New Jersey Nets finally making their move to Brooklyn next season, the organization recently unveiled the storied franchise's rebrand.

Voila, and there it is.



I'm really not sure how I feel about it. The minimalist in me completely appreciates the simplified design approach but at the same time I feel that in some iterations of the logo – it almost looks oversimplified to the point of feeling rather unfinished and lazy. I'm specifically referring to what looks like the primary team logo (with the crest). If it were up to me, I would've made a complete departure from the crest – which feels like a rather forced artefact from the New Jersey era. I think it only makes sense since the team is entering a new chapter in its history.

I can say however, I do love the circular logo because of its vintage quality – not to mention the shape better lends itself to the B & ball imagery. In keeping with the minimalistic approach, their colour palette seems to only comprise of black and white. This makes Brooklyn a unique team as no other team in the league currently utilizes only a black and white palette (San Antonio is close but they also use silver).

I'm pretty excited to see how the rebrand is applied to the team jerseys and court design.



Rene Tan
Graphic Designer
Mystique Creative

Some stats on the adoption of Geosocial and Location-Based Services via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as:
Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics.
Location-Based Services – this type of information or entertainment service utilizes the geographic position of a mobile device through a network.


Read more: http://www.marketingtechblog.com/geosoc ... z1pWlR16tI

from www.marketingtechblog.com



Frank Beecham
Mystique Creative

Click here to download a pdf sheet of Valentines. Cut them out and have fun.