If you've been following the recent NBA Draft, you'll know that this year's consensus number 1 pick was none other than Kentucky's Anthony Davis. If you don't recognize his name then you might've, at the very least, have caught a glimpse of what arguably makes NBA's latest talent, an easily recognizable figure.

The Unibrow.



Now in our day in age, a unibrow is not the most favourable look one can don. But what's great is, Davis has turned this normally negatively viewed attribute into a positive. He's fully embraced the look, and not only that, he's taken full advantage of it from a personal branding perspective. He's even gone as far as trademarking some catchphrases such as "Fear the Brow" and "Raise the Brow" for all sorts of merchandising opportunities.

Gotta give Davis' business sense, he's already thinking long-term and he has yet to play his first NBA game.

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Here's a CNN article regarding his trademarks.

Here's an interview from the Jimmy Kimmel Show of him discussing his look and his brand.



Rene Tan
Graphic Designer
Mystique Creative

From our friends at HostPapa…

We know that communicating with your customers isn’t as easy as it looks and picking the right platform is even harder.

To help you make the best decision, here are the pros and cons of both email and social media marketing.

Toronto’s city council has banned plastic bags throughout the city beginning in January of 2013. What does this mean for Toronto businesses and what will they ever do? The answer is adapt. A business that is too stuck in their ways and refuses to adapt will eventually cease to exist. It’s a dog eat dog world out there and a business must adapt and change to the changing world around them. Toronto is an increasingly environmentally friendly city with Green Bins being implemented in the early 2000’s. This ban is simply the next step forward for a large city with a green thumb and a plastic bag problem. Businesses need to think of the positives associated with this ban on plastic bags.

1) People love “Green” businesses. You look better in a consumers eyes because if they buy your products they feel better about themselves. If they feel better about themselves they now associate that good feeling with your products.

2) Larger businesses can work out the kinks of a plastic bag ban much earlier than their competition in other cities. Your business is now a first mover. When the ban is implemented in other cities, and it will be, you will be two steps ahead of the competition. If you’re a smaller company you can benefit from the increase of options for plastic bag alternatives that large companies will create.

3) If you previously had your company logo plastered all over your plastic bags your company will no longer be associated with the trash on the side of the road. Remember people generally don’t see who littered the plastic bag, they just see your company logo and environmentally destructive trash.




4) Brown bags have many advertising options. A great idea is to print coupons or other promotions directly onto the brown bag. Since it’s paper, customers can easily cut out the coupon. This is just not possible with plastic bags, plus they can’t hold themselves up like brown bags can, making your branding more visible.

5) Reusable bags are an amazing way to advertise. It’s a walking advertisement and because it’s a cool reusable bag you can count on customers using it multiple times which increases your brands exposure. Brand exposure is worth much more than the cost to supply a reusable bag.



So there you have it, there are some really great reasons for not using plastic bags. Research your customers, the options your company can afford and move forward, because kicking and screaming isn’t going to help your overall image or the planet.

Need some help? Give us a Call!


Carolyn Jobse

Production Manager
Mystique Creative

Wordstream has posted an infographic titled “Breaking Down Google’s 2011 Revenues?” Is your industry listed among the top 10 that spent the most on Google Ads in 2011? And, are you also bidding on the 5 commonly used keywords? If so, you may want to check out the average cost per click.

If your business operates in any of these industries, as noted in the article, there's enormous potential for you. Let me know if we can help you reach it.




Paul Bies

President,
Mystique Creative

Data is a marketer's best friend–it empowers your business to reevaluate strategies and shift resources to effective marketing channels.

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