Monday, February 6, 2012, 10:18 AM - Graphic DesignSo recently I've been working on an internal motion graphics project for Mystique and so far it has been quite the bumpy road. Personally, this would be my first time working on any kind of project of this nature so it has been quite the learning curve.
Posted by Administrator
Posted by Administrator
It came as a shock to me because I didn't quite anticipate how much coordination and constant tweaking this process would require. As print design happens to be my field of expertise, I've come to realize that I deal mainly with the management of space (namely layout and organization of content: image and type).
Now, I'm not saying that print material doesn't have its place as a time-based piece because it definitely does – but in a much different manner to that of a video/motion graphics piece. For example, a brochure's content flows from first page to last, and the designer can control the pace of reader interaction simply by how they organize and display information. The reader also has control as they can jump from section to section, while skimming or reading in detail, all at their pace. So to me, print design is primarily an exercise of space, and time comes secondary.
Conversely, working on a video/motion graphics piece deals with the management of time primarily and space secondarily. I've discovered that it's not as easy to project and anticipate the final output as I once believed. Drawing up storyboards is one thing but one has to take into consideration the pacing in combination with a number of elements (voiceover, background music and kinetic typography in my case). So to sum it up, it's the type of job that you can set out a plan and framework for but until one starts seeing these pieces fall together, one can't really anticipate what they'll be getting in the end. It's a constant process of tweaking and refinement – and keeping in the theme of time, a process that requires tons of patience.
It has been a good learning experience for me, and I'll take these insights into our future projects. I'm definitely excited about this project, and can't wait to see the finished piece.
With that, I leave you with some excellent examples of some motion graphic sequences – ranging from opening credit sequences to kinetic typographic interpretations and animation.
Conan O'brien: Goodbye monologue
Catch me if you can
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