Google doesn't just love content, it loves 'new' content. The more we add web sites to search engines, the more changes are seen in keyword density parameters. Yahoo and other search engines are also affected by this. Google's new LSI algorithm (Latent Semantic Indexing) is the latest shake-up in optimizing a web site for better rankings.

In the old days, it was normal to stuff a page with keywords, but finding the best keyword density to satisfy all search engines was becoming increasingly difficult when it came to maintaining high rankings against the competition.

LSI now determines what a web page is about by assessing the theme of the page and how the words are associated with that theme. This means that when writing your theme naturally for a web page, it is important to keep the user's experience in mind. This will have a much greater chance of ranking higher than previously so. For example a search term such as 'venetian blinds' manipulates the LSI to look for words and links pertaining to related topics like window coverings, home decorating, valances, renovations and window shade, etc.

Newer content is also important for sites that target additional keywords. Each time a new keyword is targeted, a new link to a new page will invariably affect rankings. Many web sites employ the use of blogs or new articles to create fresh content. This greatly adds to a site's link building and ensures keyword rich content. Google loves the fact that most blogs write about different topics, opening up new keyword targets.

Keeping keywords in the beginning and end of an article proves that the article is relevant. Writing fresh content means that the site is offering the user with more pertinent information than the Google index crawlers have previously cached. This enables the site to maintain a higher ranking.

So make sure you write more than a welcome message on your home page. Google wants to see how you and your services can benefit the person searching for you. Content-rich web sites almost always rank high.

Frank Beecham
Webguy
Mystique Creative

As most of us know, ‘Pop Art’ is short for Popular Art and that in a sense, says it all. It is a celebration of the popular, the famous, the mass produced, the iconic image. It all began way back in the late 50’s and 60s when a few ‘Pop Art’ shock troopers decided it was high time they brought art back into the daily life of people. Wrest it away from the abstract sophistication and elitism that was prevailing at the time.

The main shock trooper of this movement was of course the cult popster himself, Andy Warhol (1928-1987) and his chief weapon was serigraphy (silk screening). This is a photo-realistic, mass-production technique of printmaking. His iconic Marilyn Monroe was a serigraph as well as his famous ‘Campbell’s Tomato Soup Can’ which in retrospect was his defining foray into mass media and marketing imagery. He suddenly drew attention to a product so ordinary in one sense but so extraordinary in it’s pervasive familiarity. A product that had established a cozy place in the consumer psyche of the mid 20th century through magazine/radio/television advertising and POP displays in grocery stores etc.

Okay, in the case of the ‘Campbell’s Tomato Soup Can’ it all became a kind of a celebration of the mundane, I get that but what else was going on? First of all, I believe art has always been connected to it’s time, although it often tries to transcend it. When it comes to the visually super-charged 60’s, the connection between art and it’s time had never been greater. In the case of Pop Art, there was a further connection going on which was a disposable, consumer connection that we all share. We share it when we watch TV commercials, look at billboards, watch movies and buy groceries etc. The ‘Campbell’s Tomato Soup Can’ image itself is frozen in the 60’s but the experience and the message it has continues to resonate with us as we click our way through internet banner ads and receive numerous email ads for hundreds of products.

Shawn Richards
Senior Graphic Designer
Mystique Creative

To me anyway, Helvetica is a kind of paradox - it is both old and modern. When you stop to consider that this font has roots that go all the way back to the Bauhaus movement of mid 1920s (Germany), in terms of years anyway, it is very old. When you consider the Bauhaus style or international style with it’s stripped down (un)ornamentation, it is also very modern. The Bauhaus movement was by the way, the most important design movement of the twentieth century.

It is amazing to me that the Bauhaus style and as a result, Helvetica developed at all. Bauhaus ideas began to emerge during Germany’s most turbulent prewar period. Enormous political and economic upheavals and then a few years later, the disdain of the Nazis, created conditions that only left one option for it’s best people - leave to the New World, while the going was good. This was an important development because while Europe was still stuck with their old medieval guild and old job protection systems, the New World (U.S mainly) was more fluid, responsive and quick to exploit business advantages. In other words, more modern. The New World also wasn’t clinging to the style of the 19th century days of colonies and empires. It didn’t have that kind of baggage.

What really made Bauhaus and the fonts, furniture, graphic design and the architecture styles they created truly modern was the philosophy directly behind it. As it relates to fonts they insisted that typography should be used as an instrument of communication only. No extra eligible swirls or decoration for them. Just clean organization of ideas. That is the spirit of Bauhaus and that is what makes it modern. They applied that simple functionality to their furniture, architecture and graphic design as well, becoming a blueprint for the modern world. A completely new world born out of the new emerging, thrusting energy of the 1920s. A world of growing mass communication in radio and print. A world that was really speeding up, kind of like now.

Like to get a better visual of the Bauhaus style, take a trip to your local Ikea.

Shawn Richards
Senior Graphic Designer
Mystique Creative

Created to take a stand against the greatest threat our planet has ever faced, Earth Hour uses the simple action of turning off the lights for one hour to deliver a powerful message about the need for action on global warming.

It started with a question: How can we inspire people to take action on climate change?

The answer: Ask the people of Sydney to turn off their lights for one hour.

On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour - Earth Hour. This massive collective effort reduced Sydney's energy consumption by 10.2% for one hour, which is the equivalent effect of taking 48,000 cars off the road for a year.

This simple act has captured the hearts and minds of people all over the world. As a result, at 8pm March 29, 2008 millions of people in some of the world’s major capital cities, including Copenhagen, Toronto, Chicago, Melbourne, Brisbane and Tel Aviv will unite and switch off for Earth Hour.

Earth Day is the perfect time to think about conserving, saving, recycling, and discovering new, more efficient products to help us do the things we do every day. Consider some of the consequences of your choices, what should you avoid purchasing or doing, and what products are better for the earth. Even something as simple as turning out lights when you’re not in a room and switching to cleaner sources of electricity like “green power”, make a big difference. Every little bit helps when we're talking about saving the environment. Help make Earth Hour 2008 even bigger. See the difference you can make – visit http://www.earthhour.org/.

Paul Bies
President,
Mystique Creative

Unless you're going to invest a lot of money in advertising and promotions, the only way is to somehow manipulate how your customers find you.

We've all heard of SEO consultants who promise number one Google rankings. Lesson number one: Guaranteed rankings are a myth! Search engine crawl rates and algorithms are so different and unpredictable, making guarantees is irresponsible and misleading. However, there are ways to help get higher rankings than you already have, and this multi-part article will give you some insight into these. So don't forget to come back and learn a little bit more.

A little insight
Anybody can build a nice looking website. But a lot of designers aren't concerned about, or know how to build a site that drives business. Unless these pages are optimized correctly, you might as well take them offline, because nobody will be able to find them unless YOU tell them the url, and who can afford to do that without big ad budgets? Try optimizing for search engines. It's cheaper than using media advertising, and it works!

Some stats to think about
During a recent survey on user attitudes, 56 percent use search engines on a daily basis. 35 percent of those do at least one search per day, 21 percent search four or more times a day. Only one percent say they never use search engines. Note: everyone surveyed was an Internet user. 57 percent use the same search engine. 30.5 percent used several search engines, and 13 percent used different search engines for different types of searches. By far, Google led the way with 66 percent, followed by Yahoo at 55 percent, MSN at 54 percent and AOL at 49 percent.

91 percent of those surveyed, said they'd search differently if the initial search failed to find a suitable match within the first three pages. A survey two years ago prior found the figure to be 71 percent. 26 percent said they'd give up a search if they didn't find a match on the first two pages. Searchers are becoming increasingly discriminate due to the seemingly endless pages of matches. Women more so than men. 44 percent of women don't go past the first page. Only 37 percent of men agreed.

Food for thought — and this is only the beginning. Come again for more SEO tips.

Frank Beecham
Webguy
Mystique Creative