One of Mystique's newest website developments. Visit the new Oloir Interiors website featuring furniture, fabrics, drapery and assorted interior design accessories, serving Toronto and the GTA.


Frank Beecham
Mystique Creative

With the London 2012 olympics officially coming to a close today, I've come to realize that I don't feel as repulsed by the London olympics branding as I did when they first unveiled their identiy – in fact I think I'm actually starting to warm to it.

I think once I got a chance to see the brand across different platforms and mediums, be it television broadcasts graphics, printed materials and signage – it really started to fall together. Don't get me wrong, the 2012 portion of the logo is still quite hideous but now it seems more fun than anything. They custom typeface they developed has also grown on me too, it's just quirky and fun – perfectly suited for the atmosphere of olympic games.

Now I think, with a little openness, consistency and time and space to show the true breadth its communications, a brand can thrive and succeed, even if it is quite hideous at first sight.

With that regard, here are some rebrands that I was initially rather disappointed with but I'm really starting to warm up to because they are finding their way. Click on the logos to check out underconsiderations 'Brand New' blog posts to see how these brands have been applied.







Rene Tan
Graphic Designer
Mystique Creative

Many businesses up to date with social media have themselves a fancy business page. Your business page may consist of a cool cover photo with a logo for a profile picture and albums with photos, work samples, employees, contact info and the like. But is all this information really getting through to your target market?

Facebook uses a fairly simple algorithm to determine what gets through onto the news feed or Edgerank as Facebook likes to call it. The news feed is called Edgerank because every piece of content is known as an “edge”. So pictures, videos and links are all an “edge” and all rank high compared to other edge content. But that’s not the only thing. A status with lots of likes or comments gets noticed for its “edge” and thus gets ranked appropriately.

The news feed algorithm is based on these three things: Affinity, Edge weight and Recency.

Affinity is basically interaction. The more you interact with someone, the more you see him or her pop up in your news feed. This is the same for a business. However, this is only one way. If you as a business creep on users that have liked your page it does not mean they will see your business posts more in their news feed.

Edge weight. This is essentially looking at all Facebook content and favoring certain items that are typically more interesting, cool, interactive etc. These items as listed previously are pictures, videos and links. BUT, every Facebook users edge weights are different so don’t just stick to those three or you may never reach a potential customer.

Recency is the third part of the equation. If it’s old it has a smaller chance of being seen in your target markets news feed. The newest content at the moment that the user is on Facebook is more likely to be viewed.

How does knowing this information help you be a more social media savy business?

Make sure to post relevant, target market appropriate content that will get your users to interact with you. That way you’ll start showing up in his or her feed more. Words like Where, When, Why and Would are all great for getting likes and comments.

Mix up your posts. Post videos, links, photos, status updates and anything your target market would find interesting. The more varied your posts are the more reach you have as a business.

Finally, post content at times when you think your target market is most likely to be online. That way your recently added content is smack in the middle of their news feed.

Staying on top of your social media marketing can be quite the feat, and Mystique would be happy to help!


Carolyn Jobse
Production Coordinator
Mystique Creative

Click here to see all 12



Frank Beecham
Mystique Creative

If you've been following the recent NBA Draft, you'll know that this year's consensus number 1 pick was none other than Kentucky's Anthony Davis. If you don't recognize his name then you might've, at the very least, have caught a glimpse of what arguably makes NBA's latest talent, an easily recognizable figure.

The Unibrow.



Now in our day in age, a unibrow is not the most favourable look one can don. But what's great is, Davis has turned this normally negatively viewed attribute into a positive. He's fully embraced the look, and not only that, he's taken full advantage of it from a personal branding perspective. He's even gone as far as trademarking some catchphrases such as "Fear the Brow" and "Raise the Brow" for all sorts of merchandising opportunities.

Gotta give Davis' business sense, he's already thinking long-term and he has yet to play his first NBA game.

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Here's a CNN article regarding his trademarks.

Here's an interview from the Jimmy Kimmel Show of him discussing his look and his brand.



Rene Tan
Graphic Designer
Mystique Creative