Heart House Hospice hired Mystique Creative to assist with the marketing of a new fundraising event; Russell's Got Heart - An Evening of Comedy. The event was held at The Hershey Centre in Mississauga and featured Russell Peters who graciously donated all proceeds in support of Heart House Hospice's initiative to build a much needed Residential Hospice.

Heart House Hospice wanted a simple logo. We paired it with a full body shot of Russell. We also developed a promotion designed to capture leads which featured an Apple iPad as the incentive. The promotion generated a contest database with nearly 25% opting in for further newsletters and information from Heart House Hospice.

Components included:
• Sponsorship PowerPoint Presentation
• Show flyers
• Press Kit
• Donation form and envelope
• VIP and All-Access passes
• Media Backdrop
• Donation boxes
• Event landing page
• Thank you gift for Russell Peters.

Need help branding your next event? Contact us to discuss your ideas.

Paul Bies



President,
Mystique Creative

MelonAge is a cross-sector partnership design consulting/training firm.

MelonAge specializes in cross-sector partnerships between public, business and not-for-profit sectors at the international level. It offers consulting and training services in cross-sector partnership design and assessment.

Mystique was hired to redesign the MelonAge website with an easy to maintain CRM.

Paul Bies



President,
Mystique Creative

Samfiru Tumarkin LLP is a Toronto-based law firm that specializes in labour and employment law, as well as personal injury and insurance claims. They commissioned Mystique to design a new logo for them along with a fresh website and corporate marketing materials.

Paul Bies



President,
Mystique Creative

Petchup is a long established and successful supplier of pet health supplements and pet nutritional products to the veterinary profession. Now, building on the expertise gathered from the Veterinarian range, they are happy to announce the launch of their new website to showcase their innovative range of pet health supplements under the brand name Petchup.

Paul Bies



President,
Mystique Creative

If you don't already know, the latest smart phones and quick response codes (QR codes) are entering into online and offline marketing. QR codes are a hot item in mobile marketing as more and more advertisers add them to their marketing initiatives.

More than just a 'cool factor', QR codes drive website traffic from print and direct mail. Magazine ads are using QR codes instead of asking their audiences to manually type in their information. Scanning the code into a phone automatically allows access to immediate information. By adding the QR code into a direct response piece, you can easily transmit the user to product information, websites, contact information and much more. This can potentially lead to an immediate sale or conversion, plus by using services such as Bit.ly you can track the success of your campaign.

As the techno-savvy buyer travels by foot or motorization, realty agents can take advantage of immediate access to information about prospective real estate by offering the 2D barcode to those with a scanner app loaded on their smartphone. Sure beats typing in a phone number or address to view info on that newly-listed house you just jogged by.



The immediacy of the QR code means quicker response. Imagine you have a video on YouTube. Post your QR code and immediately drive traffic to your movie trailer, commercial or music video. Add a QR code to your next event invitation so your uncle Bob can scan it in for Google map directions and not end up getting lost in some bar.

So the question you should be asking yourself is: "why aren't I taking advantage of QR codes, and what should I use it on to leverage my online and offline communications?" Contact us at Mystique Creative and we'll show you how.

Frank Beecham
Webguy
Mystique Creative