Category Archives: 2013

Brands that draw on our emotions are far more powerful than brands that don’t.

Brilliant! If you love advertisers who embrace outside-of-the-box thinking as much as I do – check this out. Skin care brand NIVEA created a ‘Solar Ad Charger’ to show its Brazilian customers that they “don’t need to leave the sun for anything” — not even to charge their cellphones. The solar panel is able to… Continue Reading

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