An authentic brand voice is critical for businesses attempting to reach audiences online. Here are a few steps you can take to establish yours. If your brand name or logo didn’t appear on your messaging, could a viewer tell it’s a message from your brand? Does your...
As a small business, marketing automation can seem like overkill. But it could bring more quality leads and conversions, all with less work. Could marketing automation be the right choice for your business? Small and medium businesses face similar problems with...
Use Instagram Stories for your business to boost brand awareness, increase engagement and convert more customers. Let’s face it. Nobody likes being advertised to. How often have you sat through a whole ad on YouTube without clicking the Skip Ad button as soon as...
Have you been considering a rebrand but are hesitant to pull the trigger because of the cost involved? This article illustrates how rebranding your small business will help it grow. As fellow entrepreneurs, we understand what it’s like to build a business from the...
To determine your website ranking in search results, Google will now attempt to measure the quality of a user’s experience on your site, using signals or metrics called Core Web Vitals. How can you make sure you don’t lose traffic when the update rolls out? Everyone’s...
What are the benefits of a website redesign for your business, why you need it, and what you should consider? The first touchpoint a potential customer has with your business, more often than not, is your business website. This means your website has the potential to...
