4 principles for online success

A lot of factors contribute to the failure or success of an online business. A well planned and constructed website is paramount to your business success both on and offline. The design and development philosophy at Mystique Creative is based on four principles:...

How much should I spend on marketing?

This has got to be one of the most asked questions of marketing agencies and consultants. Proof… If you Google the phrase, you’ll find about 29 million results. Understand that marketing is an essential investment in the future of your business. And while...

Google loves content-rich web sites

Google doesn’t just love content, it loves ‘new’ content. The more we add web sites to search engines, the more changes are seen in keyword density parameters. Yahoo and other search engines are also affected by this. Google’s new LSI algorithm...

Our first blog

We’ve been thinking about starting a blog on our site for some time now. We struggled to answer the questions that I’m sure many other business managers ask: Do we need a blog? How will this blog help us to achieve our commercial objectives? Who’s going to write it...