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Give your business a competitive advantage by providing customers and prospects the information they want – when they want it – in the format they prefer.
Integrated Marketing Communications gives you the ability to deliver clear, consistent, and compelling messages across all available media channels into a continuous brand experience. Understand that marketing is fundamentally a conversation between your company and its prospective customer. And the key to effective integration is ensuring that each touchpoint with your prospects and customers reinforces the other – building one cohesive entity.
Integrated marketing is the holistic approach to communication. By repeating the same creative treatment (headlines, key phrases and images) in each communication you ensure that prospects and customers receive consistent messaging each time they see one of the elements of your campaign. This creative consistency helps consumers understand your key marketing message which leads to a great result and return on your investment.
Creative consistency in your integrated campaigns also gives your business the potential to get better results and reduce marketing costs. By using the same images and adapting the same copy for different media, you reduce production costs (copy-writing, design and photography). It also helps optimize the marketing spend – online or offline – allocating funds towards the most effective approach.
An integrated campaign allows you to provide prospects and customers with information in the format they prefer. They can specify if they want to receive information via email, direct mail, text message or telephone. Integration ensures they receive the same information in all communications.
Components of an Integrated Marketing Plan:
- Market and Competitive Analysis
- Marketing Objectives and Strategies
- Marketing channels and Tactics
- Metrics of Success
- Team plans
- Integrated Marketing Calendar
- Marketing Budget
- Messaging and Positioning
Recognize the opportunity at hand and create a powerful integrated strategy to deliver the right message to the right audience in the right place.
Let us help you explore new methods to leverage all elements of the communication mix – including advertising, sales promotion, public relations, direct marketing, search, web and social media – into a single, cohesive, holistic approach.
Mystique Brand Communications can provide you with a road map for effective integration of marketing approaches in an effort to deliver an engaging brand experience – contributing to revenue generation and real customer value.
Mystique Brand Communications can help you:
- Create an effective, well-integrated integrated marketing communications plan, blending offline and online tools to maximize customer value
- Strategically link and leverage all elements in the communication mix across all channels
- Evaluate the contribution of each marketing communications element – including advertising, direct marketing, blogs, Facebook, Twitter and other social media networks – to maximize communication impact
- Develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels
- Identify new ways to differentiate your brand by creating brand purpose and understand the power of the employee voice to humanize your brand.
To learn more about how an integrated marketing communications approach can help grow your business contact us today!