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With the New Jersey Nets finally making their move to Brooklyn next season, the organization recently unveiled the storied franchise’s rebrand.
Voila, and there it is.
I can say however, I do love the circular logo because of its vintage quality – not to mention the shape better lends itself to the B & ball imagery. In keeping with the minimalistic approach, their colour palette seems to only comprise of black and white. This makes Brooklyn a unique team as no other team in the league currently utilizes only a black and white palette (San Antonio is close but they also use silver).
I’m pretty excited to see how the rebrand is applied to the team jerseys and court design.