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The Importance of Search Engine Optimization (SEO)
Let’s face it… Google is the new yellow pages! That makes Search Engine Optimization (SEO) a very crucial component of any business website. Yet, it’s amazing how many companies completely ignore even the most fundamental aspects of SEO. Mystique understands that you can have a visually appealing website and an excellent marketing message, but if your prospects can’t find your website through search engines you’re leaving money on the table.
Would you like to greatly increase the number of visitors to your website?
Hundreds of millions of consumers are searching the internet every single day. Many are searching for products or services that your business provides. Not having your website optimized for search engines is like putting up a billboard in the middle of the woods. It may be there but nobody will see it? And very few could even find it if they were looking for it. This is the same concept as your website. If it was a billboard you would want to put it up on the busiest freeway you could find. Well my friends, that freeway is Google, along with a few other major search engines as well.
Just like other forms of marketing and advertising, SEO requires persistence and a lot of testing. The optimization process is complex and time-consuming. But the fact remains, SEO is cost effective, and should not be ignored.
As a SEO company in Toronto, Mystique understands how to align your web pages with the (ranking) ever-changing algorithms of the search engines. And how to out-smart your competitor’s optimizers.
If you’re ready to increase your website traffic, sales, leads, and profits, then its time you optimized your website for the search engines! Take a moment to start the SEO conversation now by filling in the sidebar form or call Paul directly at 416.441.2666 x14.
Statistics that Support the Value of SEO & Search
- 70% of the links search users click on are organic.
- 70-80% of users ignore the paid ads, focusing on the organic results.
- 75% of users never scroll past the first page of search results.
- GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”
- Search and e-mail are the top two internet activities.
- Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
- Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
- 81% of businesses consider their blogs to be an important asset to their businesses.
- A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
- In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.
- 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.
- Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.
- Forrester predicts that by 2014, 53 percent of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing.
- Google owns 65-70% of the search engine market share.
- 93% of online experiences begin with a search engine.
- MarketingCharts reports that over 39% of customers come from search
- The search engine industry is estimated to be worth more than $16 billion.
- There are over 100 billion global searches being conducted each month.
- 88.1% of North American internet users ages 14+ will browse or research products online in 2012.
- 82.6% of internet users use search.